T H U A N N G U
Client: PAN FOOD
Production Team: Folktales Art House
Art Director: Linh K. Nguyen
Duration: April 2019 - August 2019
With the intention of delivering a new and unique look to a Vietnamese traditional fish sauce brand, I was commissioned to design the package of the product. The design concept followed the brand's guidelines, which emphasized the best features of the sauce: Freshly prepared, using authentic local fishing boats. The name of the product is "Thuan Ngu"*, literally translated as 'successful fishing' but metaphorically meaning 'wishes of good fortune'.
*"Thuan" means "successfully"; "Ngu" means "Fishing"
Idea Sketch - Option 1
Idea Sketch - Option 2
Idea Sketch - Option 3